Snack App’s Kim Kaplan PLUS 3 key metrics for consumer, enterprise SaaS & marketplace startups | E1195
“Every 8 to 10 years there’s a new dating app that kind of enters into the space and Tinder’s now nine years old. So it is the right time for that next dating app to come in and usurp them. And I fundamentally believe that’s what Snack is doing with a video-first approach.” – Kimberly Kaplan
Snack was created to optimize a single dating platform for Gen Z
What was the problem?
Users, especially Gen Z, would match on Bumble or Tinder and immediately move the conversation & interaction to other apps like Snap & Instagram
On those platforms, users would reply to each others’ stories and casually flirt, rather than carrying on in a more high-pressure DM conversation on the dating apps
Learning different lessons from different Match.com properties:
Plenty of Fish: data-driven”Match has done a phenomenal job at working with different companies and acquiring different companies.” – Kimberly Kaplan
It has been significantly easier to raise capital for Snack post-Bumble’s IPO.
A sector can become stale to investors, especially after being burned repeatedly.
Proof of a publicly traded challenger company makes picturing startups’ success easier.