/20VC: The Future of Subscription Media, Why Startups Need To Stop Blaming Facebook and Google & How Founders Should Think Through Customer Acquisition Channel Dependencies with Alex Mather, Founder & CEO @ The Athletic

20VC: The Future of Subscription Media, Why Startups Need To Stop Blaming Facebook and Google & How Founders Should Think Through Customer Acquisition Channel Dependencies with Alex Mather, Founder & CEO @ The Athletic


Alex Mather is the Founder & CEO @ The Athletic, the startup bringing you in-depth sports stories you won’t hear anywhere else. To date, Alex has raised over $139M with The Athletic from some of the best in the business including Founders Fund, Bedrock, Y Combinator and Emerson Collective to name a few. Before founding The Athletic, Alex spent an incredible 5 years as part of the hyper-growth @ Strava serving Vice President of Product Management and Product Design.

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In Today’s Episode You Will Learn:

1.) How Alex made his way into the world of tech and startups with Strava? How did his time at Strava lead to his founding The Athletic?

2.) With the scaling of The Athletic to over 500 people, how has Alex seen his leadership style change and adapt? What does he need to improve? How did having children impact how he thinks about management? What lessons did he take from Strava on what worked for community building?

3.) What was it like raising money for a subscription media business back in 2016? Who was the first person to really take a bet on Alex and The Athletic? What value adds does Alex think are the most important for VCs to provide? What are the biggest investor misconceptions around media?

4.) How does Alex see the future structure of the media landscape? What elements of media is Alex most concerned about right now? Does Alex view Substack as competition? What does Alex believe will be the 2 ways to succeed in media moving forward?

5.) What have been the biggest customer acquisition learnings for Alex from The Athletic? How does Alex feel about platform reliance for customer acquisition with Facebook? What does it take to successfully acquire customers on Facebook at scale?

Items Mentioned In Today’s Show:

Alex’s Fave BookThe Kingdom of God is Within You

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